市场营销
副学士学位课程
市场营销 is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. 从最广泛的意义上说, marketing is the function in business of developing, 测试, 销售, 促进, 销售产品或服务. This business program will prepare you to work in a variety of entry-level marketing positions. You will gain knowledge and skills in marketing, advertising, e-marketing, sales, and graphic design. In addition, you will take courses in accounting, computers, law, and communications.
Offered at the following campus(es): 多佛, 乔治敦大学, 威明顿
你能做什么
In this program, you will gain the knowledge and skills to prepare you for positions such as:
- 项目协调员/执行
- Advertising Representative/Man年龄r
- 品牌经理
- 通信管理器
- 市场分析员
- 市场经理/主管
- 媒体买家
- 媒体协调员
- 公关人员
- 公共关系专员
- 零售经理
- 销售经理
你会学到什么
毕业生能力
The 毕业生能力 listed below identify the major learning goals related to your specific program of study and identify the knowledge and skills you will have when you graduate to be successful in your chosen field.
- Integrate professional, ethical and legal standards into business practice.
- Employ the various theories of man年龄ment and marketing in a business.
- Develop integrated sales presentations.
- Utilize graphic design elements to develop professional hard-copy and electronic marketing/advertising materials.
- Apply e-市场营销 techniques to create a competitive presence.
- Analyze the marketing strategic planning process of an organization.
- Evaluate the actions taken to acquire and retain customers.
核心课程能力
The 核心课程能力 listed below identify what you will be able to do as a graduate, regardless of your program of study. You will acquire these core competencies through general education courses and program-specific coursework. You will be expected to use relevant technology to achieve these outcomes:
- Apply clear and effective communication skills.
- Use critical thinking to solve problems.
- Collaborate to achieve a common goal.
- Demonstrate professional and ethical conduct.
- Use information literacy for effective vocational and/or academic research.
- Apply quantitative reasoning and/or scientific inquiry to solve practical problems.
建议的毕业途径
学期1
数量 | 科目名称 | 学分 |
---|---|---|
SSC 100 | 第一年研讨会 | 1 |
101年ACC | 会计我 | 3 |
汽车101年 | 商业概论 | 3 |
107年独联体 | Introduction to Computers/Application | 3 |
101年英格 | 作文我 | 3 |
垫152 | 定量推理 | 3 |
学期2
数量 | 科目名称 | 学分 |
---|---|---|
112年ACC | 会计二世 | 3 |
111年生态 | 宏观经济学 | 3 |
102年英格 | 作文二世 | 3 |
本212 | 管理学原理 | 3 |
MKT 212 | 市场营销原理 | 3 |
学期3
数量 | 科目名称 | 学分 |
---|---|---|
122年生态 | 微观经济学 | 3 |
OAT 152 | Excel | 3 |
管理信息系统220 | 管理资讯系统 | 3 |
MKT 219 | 销售及销售管理 | 3 |
OAT 242 | 桌面出版系统 | 4 |
学期4
数量 | 科目名称 | 学分 |
---|---|---|
汽车203年 | 商业法 | 3 |
SOC 215 | 商业道德 | 3 |
MKT 214 | 广告及推广 | 3 |
MKT 217 | 数字营销基础 | 3 |
汽车275年 | 作品集与专业精神 | 3 |
To complete program requirements, you must pass the above courses and earn at least 62个学分. The number of courses and credits required for graduation may be more depending on college readiness and the elective courses offered in your program major (if electives are a part of the program).
BSSAASMKT
攻读学士学位?
这是一个 连接度 program that enables you to complete your associate degree and then transfer to a four-year degree program as a junior. See a program advisor for details!
This program is offered at the 多佛, 乔治敦大学 and 威明顿 campuses.